“I felt like if I went to Jackson, I could possibly build a team, and we can actually make some amazing things in Jackson, Mississippi, that would be world renowned. And I felt like once it got going, I would be seen as a big fish in a small pond and be one of the first people sought after as opposed to going places where it’s already built,” Curtis Nichouls said. So, he moved to back Jackson nine years ago and recently started a production company called Sweet Unknown South Studios.