What’s The Point of Holiday Gifts?

Man sitting on the ground inside a shopping area, shopping bags all around him as people walk by

What’s the point of it all? Shouldn’t the holiday season simply be about family, friends and food? And wouldn’t everyone just be better off spending their own money on things they know they want? Gift exchanges may seem wasteful and impractical. But as social scientific research reveals, the costs and benefits of gift-giving aren’t what they seem.