Neil Lewis Jr. is a behavioral scientist and associate professor of Communication and Social Behavior at Cornell University, who studies the motivational, behavioral, and equity implications of social interventions and policies. Lewis’s research examines how people’s social contexts and identities influence how they make sense of the world around them, and the implications of those meaning-making processes for their motivation to pursue a variety of goals in life. Inácio Bó is an associate professor of Economics at the University of Macau. His main fields of research are market design, matching, behavioral and experimental economics. Rodrigo Zeidan is a professor of Practice of Business and Finance at NYU Shanghai and an affiliate professor at Fundacao Dom Cabral. He is the author of Economics of Global Business (MIT Press), The General Model of Working Capital Management (Palgrave Macmillan), and five other books. His research has also been published in some of the top journals in finance and economics, such as the Journal of Corporate Finance, Nature Sustainability, Energy Economics, Harvard Business Review, International Journal of Production Economics, and Journal of Business Ethics.