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This story originally appeared in the Jackson Free Press. It was added to the Mississippi Free Press website in 2025.
Note that any opinions expressed in legacy Jackson Free Press stories do not reflect a position of the Mississippi Free Press or necessarily of its staff and board members.

Each year around Halloween, people across the nation and the world search online for costumes to wear to events. And of course, Google has noticed. This year, Google News Lab created Freighgeist, which pulls the top 500 Halloween costume searches in the U.S. With location input, it even lets users search for the top costumes in their area. Here are the top 10 costumes for the nation and the most popular ones for our area.

National

Wonder Woman

Nationally, Wonder Woman is one of the most popular Halloween costumes this year. Photo courtesy Photognome

Harley Quinn

Clown

Unicorn

Rabbit

Witch

Mouse

Pirate

Zombie

Dinosaur

Local

Mouse

Zombie

Witch

Cheerleader

“PAW Patrol”

MFP Solutions Lab logo

The Mississippi Free Press produced this story through the MFP Solutions Lab, supported by the Solutions Journalism Network. This series digs into Mississippi’s systemic issues and sheds light on responses to them in other communities. Beyond just reporting on problems, these stories interrogate their causes and inspect potential solutions.

Amber Helsel is a freelance copy editor and former managing editor of the Jackson Free Press.