JACKSON — Jackson has fired Fahrenheit Creative as the leader of the Celebrate Jackson marketing campaign.
City Communications Director Chris Mims told the Jackson Free Press Friday that the city has given Fahrenheit Creative a 90-day termination notice. The city hired the Jackson-based marketing company last year to head the Celebrate Jackson campaign.
The city has a limited budget for the campaign, Mims said. After evaluating the $98,000 budget and how best to spend the money, the administration decided continuing with Fahrenheit Creative at the helm was not the best plan, Mims said.
The city is now in talks with the Convention and Visitors Bureau about that group taking the lead on the campaign, Mims said. Fahrenheit Creative may still be involved, though.
“We’re exploring how Fahrenheit could be involved going forward,” Mims said.
The Celebrate Jackson campaign has met a lot of criticism after the opening event in November attracted little attendance. The campaign has also failed to follow through with some of its original promises, which included TV spots, radio commercials and billboards.
Read more about the Celebrate Jackson campaign here:
Previous Comments
Why doesn’t the City of Jackson enlist the skills and love of city of the students of Jackson Public Schools and the many colleges and universities in the metro Jackson area?
#2137 | Author: Toomuch | Date: Mar 16 2013
The Mississippi Free Press produced this story through the MFP Solutions Lab, supported by the Solutions Journalism Network. This series digs into Mississippi’s systemic issues and sheds light on responses to them in other communities. Beyond just reporting on problems, these stories interrogate their causes and inspect potential solutions.