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The movie-trailer king, Don LaFontaine, was a voiceover artist known for his baritone voice and the phrase, โ€œIn a worldโ€ฆโ€ From the LA Times:

LaFontaine, who also did voice-over work on countless radio and network television promotional spots and commercials, died Monday of complications after treatment for an illness at Cedars-Sinai Medical Center in Los Angeles, his family said. The illness was not specified.

He was known as โ€œThunder Throat,โ€ โ€œThe Voice of Godโ€ and โ€œthe highest-paid movie-trailer narratorโ€ in Hollywood.

With a rich baritone that was once likened to the sound of someone speaking from the bottom of a well, LaFontaine dramatically narrated the movie trailers for classic films such as โ€œ2001: A Space Odysseyโ€ (โ€œA shrieking monolith deliberately buried by an alien intelligenceโ€), โ€œFatal Attractionโ€ (โ€œA look that led to an evening, a mistake heโ€™d regret all his lifeโ€) and โ€œThe Terminatorโ€ (โ€œIn the 21st century, a weapon would be invented like no otherโ€).

LaFontaineโ€™s distinctive voice also was heard on the trailers for โ€œDoctor Zhivago,โ€ โ€œMASH,โ€ โ€œThe Godfather,โ€ โ€œGhostbusters,โ€ โ€œHome Alone,โ€ โ€œL.A. Confidential,โ€ โ€œIndependence Dayโ€ and nearly 5,000 other movies. He also narrated trailers for the โ€œIndiana Jones,โ€ โ€œRamboโ€ and โ€œDie Hardโ€ series.

โ€œThe industry is mourning the loss of a true Hollywood legend,โ€ Linda Bell Blue, executive producer of โ€œEntertainment Tonightโ€ and โ€œThe Insider,โ€ for which LaFontaine was the voice, said in a statement Tuesday.

โ€œDon was not only the reference standard in the voice-over community for his skills, but gave back to all who reached out to him,โ€ she said. โ€œMovie trailers and television promos will never be the same.โ€

In a 1995 interview with the San Diego Union-Tribune, LaFontaine said, โ€œPeople think what I do is just like radio announcing, but itโ€™s not.โ€

He viewed himself as a voice actor.

โ€œYou want to take the audience out of their seats, out of their homes, out of their complacency and pull them into the story,โ€ he said. โ€œYou want to make that trailer so compelling that they have to go buy a ticket just to find out how the movie ends.โ€

By the early โ€™90s, LaFontaine was so busy โ€” he once said he could voice about 60 promotions a week and as many as 35 in a day โ€” that he was saving time by traveling from job to job in a chauffeur-driven limousine. He later began working from a studio in his home, where he received scripts via fax.

Iโ€™ve considered becoming a voice actor, and Iโ€™ve done a couple of voiceovers, and it IS hard work. You have to think about how to project, inflections, pronunciations, cadence, etc. How this man could do 35 projects in one day confounds me. He deserves a lot of credit for his work, even though most people had never seen his face. Of course, we all got to get a good look at him a couple of years ago:

Rest in peace, Don.

Previous Comments

I was stunned to hear of his passing. He’s one of those people whose voice you know very well, but not his name. Rest in peace Don.


I’m ashamed that I’ve never heard of this dude.


You’ve heard him, though, Walt. “In a WORLD without TIME…in a TIME without HEROES…one man, made a DIFFERENCE.”


“I’ve considered becoming a voice actor, and I’ve done a couple of voiceovers, and it IS hard work.” You too, L.W.? I’ve been contemplating getting into voiceover/voice acting work myself on the side, but I understand that it takes professional voice coaching and a lot of patience since you’ll probably get rejected often at first. I’d love to reach this guy’s level of success.


LW and Jeff. What? Blogging hasn’t paid y’all enough yet? Voiceoveing is old style. Blogging is new, edgy and sexy.


Yes, Jeff, competition in the voice acting business is fierce right now. I would be thankful to just get my foot in the door at a local level.


I would love the be the guy that do voiceovers on radio stations, especially like the one on Jack.


I want to be like the AT&T lady and do voice prompts. “For sales, press 1. For technical support, press 2…”