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This story originally appeared in the Jackson Free Press. It was added to the Mississippi Free Press website in 2025.
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Michael Rubensteinโ€™s office in the Mississippi Sports Hall of Fame is cluttered with sports awards and pictures, and a little plastic sumo wrestler stands on his desk. Born in Booneville, Miss., he moved to Jackson for a state job in 1974 after graduating from Vanderbilt University. How he ended up in sports broadcasting and working for a sports museum is serendipity.

Rubenstein, 56, had no sports announcing background and was a mediocre athlete at the time. But he did have a part-time job on Friday night at WJSU radio. While he was drinking beer at the now-defunct George Street Grocery, some friends suggested he try for a broadcasting job at WLBT. Rubenstein had no audition tape.

โ€œThey fished the 10 oโ€™clock sport script out of the trash can, sat me in front of a camera and had me read it,โ€ he says.

WLBT didnโ€™t like the audition, but Rubenstein didnโ€™t know it. He later got a call from the station engineer, who had heard him on WJSU. He told Rubenstein to come by and talk to the station manager. โ€œI go down there Monday and knock on the station managerโ€™s door. He says, โ€˜What are you doing here?’โ€ Rubenstein recalls. They didnโ€™t know the guy they heard on WJSU radio Friday night was the same guy they had already rejected for the job.

โ€œItโ€™s blind luck,โ€ he says.

Another bit of luck was that Rubenstein was available at the time the Sports Hall of Fame Museum needed help getting started. He jumped in, and the museum has been successful since it opened July 4, 1996. โ€œWe have received zero taxpayer support since that time,โ€ he says. โ€œWe have raised 100 percent of our operating funds for almost 12 years now. We have a national reputation for being a quality facility.โ€

When asked why he thinks the museum has taken off as it has, Rubenstein cites his staff and the museumโ€™s supporters.

โ€œSports produces good news stories in a state that is not always known for its good news,โ€ he adds.

Lately Rubenstein has returned to sports announcing, or rather pronouncing. He is the โ€œpronouncerโ€ for the State Spelling Bee Finals held this year on March 25 in Jackson. โ€œItโ€™s the most pressure-packed thing I do all year,โ€ he says. โ€œNobody wants to be the guy to ruin some 13-year-oldโ€™s dreams by mispronouncing a word. So I spend a good bit of time on it and take it very seriously.โ€

The city has been good to Rubenstein.

โ€œIโ€™m happy to live in Jackson,โ€ he says. Iโ€™ve had very interesting jobs here and have met a lot of great people. I am proud of Mississippi โ€ฆ and delighted that the museum has done so well.โ€

Previous Comments

Michael Rubenstein is a really good guy.


I remember when he was the sports announcer on WLBT! And I was in one of those state spelling bees — good to know they’ve got a good “pronouncer” on board. I was out on the word “changeable.” I still don’t know if I spell that right.


I remember that too, Andi, and I loved his voice.

MFP Solutions Lab logo

The Mississippi Free Press produced this story through the MFP Solutions Lab, supported by the Solutions Journalism Network. This series digs into Mississippiโ€™s systemic issues and sheds light on responses to them in other communities. Beyond just reporting on problems, these stories interrogate their causes and inspect potential solutions.