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This story originally appeared in the Jackson Free Press. It was added to the Mississippi Free Press website in 2025.
Note that any opinions expressed in legacy Jackson Free Press stories do not reflect a position of the Mississippi Free Press or necessarily of its staff and board members.

Spin’s cover story: “Ideologically, the Beastie Boys have almost nothing in common with who they used to be. If the ’86 B-Boys and the ’04 B-Boys met each other now, somebody would end up in the emergency room–or at least covered in egg yolks. Yet one thing has remained unchanged over the years, and it’s the unifying principle that has allowed Horovitz, Yauch, and Diamond to remain relevant longer than anyone could have anticipated: The Beastie Boys understand what it means to be cool. It’s almost as if being cool is their full-time job. They can make any retro reference seem contemporary; they innately sense the line between savvy cultural recognition and esoteric self- indulgence. They basically discovered Spike Jonze, made shouting out neglected soul-jazz musicians trendy (Dick Hyman, Eddie Harris, Richard ‘Groove’ Holmes), and taught people born in 1978 to care about the American Basketball Association. The Beastie Boys are hip-hop’s version of the ‘mavens’ that Malcolm Gladwell wrote about in The Tipping Point: They are cool hunters for the rest of us.”

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The Mississippi Free Press produced this story through the MFP Solutions Lab, supported by the Solutions Journalism Network. This series digs into Mississippi’s systemic issues and sheds light on responses to them in other communities. Beyond just reporting on problems, these stories interrogate their causes and inspect potential solutions.

Mississippi native Donna Ladd and partner Todd Stauffer founded the Jackson Free Press in 2002 in the capital city. The heavily awarded local newspaper did many investigations heralded across the state and nation and served as a paper of record due to its diversity, inclusion, in-depth reporting and deep connection to readers and dedication to narrative change in and about Mississippi. In 2022, the nonprofit Mississippi Free Press, founded by Ladd and JFP Associate Publisher Kimberly Griffin in 2020, purchased the journalism assets and archives of the Jackson Free Press. A Google grant through AAN Publishers enabled Newspack's integration of the JFP archives into the Mississippi Free Press website to become part of a more searchable archive of recent Mississippi history and essential journalism.