“Over time, as the quality of AI-generated answers improve, users will have less incentive to browse through search result listings,” Ravi Sen writes.
Ravi Sen
Dr. Ravi Sen is an associate professor at Mays Business School at Texas A&M. He received his Ph.D. in 2003 from the University of Illinois at Urbana-Champaign. His research interests include cybersecurity, open source software and economics of electronic commerce. Sen has published in the Journal of Management Information Systems, Production and Operations Management, Decision Support Systems, Decision Sciences, International Journal of Electronic Commerce, Communications of AIS, Electronic Markets, and Journal of Electronic Commerce Research.