“In Musk’s quest to create what he says will become an app that ‘does everything,’ I believe that his X rebrand took Twitter one more step toward being good for hardly anything,” Matthew Pittman writes.
Matthew Pittman
Matthew Pittman is an assistant professor of Advertising and Public Relations at the University of Tennessee. His research interests revolve around social media and marketing communication strategy. Pittman uses mostly social scientific methods like surveys and experiments to understand how people can be persuaded to make good decisions in emerging media environments. His work has been published in Journal of Consumer Psychology, Journal of Interactive Marketing, Journal of Advertising, International Journal of Advertising, Journal of Consumer Marketing, Journal of Interactive Advertising, Computers in Human Behavior, Journal of Business Ethics and others.