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This story originally appeared in the Jackson Free Press. It was added to the Mississippi Free Press website in 2025.
Note that any opinions expressed in legacy Jackson Free Press stories do not reflect a position of the Mississippi Free Press or necessarily of its staff and board members.

This week, in preparation for our big Jackpedia student/newcomer guide in August, we asked Facebook friends to share the city’s “best-kept secrets” to include them in Jackpedia (and at http://www.jackpedia.com). One smart aleck responded immediately: “don’t leave your keys in your vehicle, nor running in certain areas, be careful, very careful, fasten your seat belt. PRAY!” (sic).

How tired we get of crime sensationalism and obsession, and how much such foolish rhetoric has hurt our city. It has spread for all kinds of reasons, and usually becomes over the top and rampant during campaign seasons—the more local the campaign, the more disgusting it gets. Why? Because too many fool politicos believe that you run for office and become a “leader” by constantly whining about the guy or gal who’s in there and talking down the city.

The message, somehow, is supposed to become that the (mayor, supervisor, council member, sheriff, etc.) is the reason that crimes happen. (Yes, the whiners are insulting your intelligence, especially in one of the country’s most poverty-ridden, poorly educated states.)

The corporate media then lap it up and spit it back out—leading their papers and newscasts with one crime incident after another, more focused on scaring people into tuning in or subscribing to their rag than in actually being responsible citizens. And they seldom show interest in actual crime trends, causes and context, the understanding of which can help citizens to actually do something about it. Progress, for these folks, is not the priority.

We don’t know if you’ve noticed, but we’re headed into one of those horrendous election cycles. Brace yourself, and reject the hype. Tell the candidate to stop complaining about incumbents and answer real questions: “What are you going to do for the city, state or nation? Give me specifics.”

Meantime, an effort to “rebrand” Hinds County is coming to fruition this week. We encourage you to attend at least one of the meetings and give your input. In the past, we’ve criticized some of the frantic hype about U.S. Census figures indicating the “news” that Jackson had lost population in a decade (actually, the news was that population losses had slowed in the last decade, but that’s the kind of context that doesn’t fit into hysterical frames, so it’s ignored).

We hope good things come out of this campaign, and applaud folks like Blake Wallace of the Hinds County Economic Development Authority and Bob Wilson of the Mississippi Main Street Association for their hard work and for keeping the public involved and informed about the meetings. We urge each of you to attend and speak up. (See times and locations on page 7.)

Ultimately, though, the branding of the metro is up to each of us: Call out the negativity, demand better of candidates, and reject media and politicians that hawk the negative.

Mississippi native Donna Ladd and partner Todd Stauffer founded the Jackson Free Press in 2002 in the capital city. The heavily awarded local newspaper did many investigations heralded across the state and nation and served as a paper of record due to its diversity, inclusion, in-depth reporting and deep connection to readers and dedication to narrative change in and about Mississippi. In 2022, the nonprofit Mississippi Free Press, founded by Ladd and JFP Associate Publisher Kimberly Griffin in 2020, purchased the journalism assets and archives of the Jackson Free Press. A Google grant through AAN Publishers enabled Newspack's integration of the JFP archives into the Mississippi Free Press website to become part of a more searchable archive of recent Mississippi history and essential journalism.