Rev. Cletus: “This is your car-sales pastor broadcasting live from WGSR, Ghetto Science Radio, your friend at the end of the FM dial. I invited Earnest ‘Monday Night Football Head’ Walker, former third-string NFL player and owner of the beloved Pork-N-Piggly Supermarket, to be my special pre-holiday guest. Earnest and I are good friends who do not allow our conflicting opinions to hinder our respect for each other.
“I have noticed that my good friend has launched an anti-advertising campaign at Pork-N-Piggly Supermarket with the ‘You Know the Routine Holiday Sale.’ Earnest, do you really believe that the holidays are just a routine?”
Earnest “Monday Night Football Head” Walker: “Pastor, yearly, weekly, monthly and daily, it is the same game with the same thing. I am not inclined to advertise and hype this holiday season because folks know the routine. As a food and goods supplier for the community, the people know that around this time of the year, Pork-N-Piggly sells chitterlings, turkey, ham, Uncle Freddie’s Spiked Eggnog, Miss Ann’s Sugar-Free Fruit Cake and other items pertaining to the holiday season.
“As a businessperson, I know this is my last opportunity to make a profit for this year. I might sound a bit arrogant and sarcastic, but I, like my loyal customers who depend on my supermarket, know the routine. In the words of that great one-hit-wonder song, at Pork-N-Piggly Supermarkets, ‘This is how we do it.’”
Rev. Cletus: “You just made us think, my brother. Happy holidays.”
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The Mississippi Free Press produced this story through the MFP Solutions Lab, supported by the Solutions Journalism Network. This series digs into Mississippi’s systemic issues and sheds light on responses to them in other communities. Beyond just reporting on problems, these stories interrogate their causes and inspect potential solutions.