Miss Doodle Mae: “Corporate-owned big-box, retail and department stores ushered in the holiday season by having employees work before, during and after Thanksgiving. Now, these same stores are wailing and weeping the blues because Black Friday sales were down 11 percent. The holiday hype failed to hypnotize poor and middle-class consumers into spending what little money they have.
“Jojo, our fearless leader, attributes the lack of consumer spending activity to events such as negative political campaigns, aggressive and violent law-enforcement tactics, and the tragic demise of Michael Brown and Eric Garner. Because of the plethora of tragic events happening this year, ethnic minorities have rationalized reasons for not shopping: Why patronize a big-box, retail or department store where police might kill racially profiled consumers?
“And guess who did remarkably well on Black Friday? According to Jojo’s Black Friday financial report, Jojo’s Discount Dollar Store made a whole lot of money, and handsomely rewarded staff for their extra effort.
“The success of discount retailers such as Jojo’s Discount Dollar Store shows that financially challenged Americans are more concerned about spending money than ever. At Jojo’s Discount Dollar Store, our customers are treated with dignity, prices are very affordable, and our atmosphere is empathetic. Also, our store security won’t shoot you down for talking on a cell phone while looking at a toy BB-gun, either.
“Please remember our store motto and mantra: In the ghetto, everything is everything. At Jojo’s Discount Dollar Store, everything is a dollar.”
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The Mississippi Free Press produced this story through the MFP Solutions Lab, supported by the Solutions Journalism Network. This series digs into Mississippi’s systemic issues and sheds light on responses to them in other communities. Beyond just reporting on problems, these stories interrogate their causes and inspect potential solutions.