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This story originally appeared in the Jackson Free Press. It was added to the Mississippi Free Press website in 2025.
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Wiretap reports: “‘If I give food to the hungry, they call me a saint,’ Brazilian Bishop Dom Helder Camera once famously quipped. ‘But if I ask why the poor are hungry, they call me a communist.’ Colorado-based food gatherer Justin Baker will tell you he isn’t really interested in being either one. Rather, the 24-year-old honcho of Conscious Alliance is more into swapping one kind of hunger for another — the appetite for music and art, and the desperate craving for, well, food. But the carte du jour of this non-profit is definitely more Chef Boyardee than escargot.

“For the past two years Baker and other former students from the University of Colorado have been using a particularly different approach to the standard canned food drive. Working with rock bands and festival promoters nationwide, Conscious Alliance trades concert-goers original rock art posters for foodstuffs which Baker then distributes to the Indian reservations that constitute some of America’s most poverty-stricken counties. ‘This is emergency food as we see it,’ Baker says. ‘There is so much aid that we send out of the country when there is so much needed right here at home . . . People in Boulder [Colorado] don’t realize that six hours away [in Pine Ridge, South Dakota] is a straight-up third world country.’”

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The Mississippi Free Press produced this story through the MFP Solutions Lab, supported by the Solutions Journalism Network. This series digs into Mississippi’s systemic issues and sheds light on responses to them in other communities. Beyond just reporting on problems, these stories interrogate their causes and inspect potential solutions.

Founding Editor Donna Ladd is a writer, journalist and editor from Philadelphia, Miss., a graduate of Mississippi State University and later the Columbia Graduate School of Journalism, where she was an alumni award recipient in 2021. She writes about racism/whiteness, poverty, gender, violence, journalism and the criminal justice system. She contributes long-form features and essays to The Guardian when she has time, and was the co-founder and editor-in-chief of the Jackson Free Press. She co-founded the statewide nonprofit Mississippi Free Press with Kimberly Griffin in March 2020, and the Mississippi Business Journal named her one of the state's top CEOs in 2024. Read more at donnaladd.com, follow her on Twitter and Instagram at @donnerkay and email her at donna@mississippifreepress.org.