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This story originally appeared in the Jackson Free Press. It was added to the Mississippi Free Press website in 2025.
Note that any opinions expressed in legacy Jackson Free Press stories do not reflect a position of the Mississippi Free Press or necessarily of its staff and board members.

As if a growing weekly paper, a busy online Daily and a wildly popular quarterly glossy weren’t enough, today we introduced a new kind of publication to help Jacksonians shop local for the holidays and support local jobs and economic investment. Go right now to http://www.flyjfp.com and you’ll find our first digital [FLY] edition, this one dedicated to local gifts. We’re collecting all our amazing gift guides (coordinated by ShaWanda Jacome) into one digital flip-book that you can social-network around and use to find great ideas for gifts from local businesses. For the next two weeks, we will add more gift pages (and relevant ads) to the flip-book so keep checking back and watch for updates.

If you have ideas for the gift flip-guide, e-mail [e-mail missing] (and send images if you have them). There is *never* a charge to be in a JFP or BOOM gift or fashion spread (way tacky); we want the widest variety of gifts possible. (If you want to run an ad in the flip-book, print or online, e-mail the other side of our building at [e-mail missing].)

Please use this service for holiday ideas and support the local economy by spending locally first. Happy holidays!

P.S. Cheers to Latasha Willis for producing the flip-book and ShaWanda Jacome for coordinating amazing gift guides.

Founding Editor Donna Ladd is a writer, journalist and editor from Philadelphia, Miss., a graduate of Mississippi State University and later the Columbia Graduate School of Journalism, where she was an alumni award recipient in 2021. She writes about racism/whiteness, poverty, gender, violence, journalism and the criminal justice system. She contributes long-form features and essays to The Guardian when she has time, and was the co-founder and editor-in-chief of the Jackson Free Press. She co-founded the statewide nonprofit Mississippi Free Press with Kimberly Griffin in March 2020, and the Mississippi Business Journal named her one of the state's top CEOs in 2024. Read more at donnaladd.com, follow her on Twitter and Instagram at @donnerkay and email her at donna@mississippifreepress.org.