“I think when the least of us have an opportunity for self-fulfillment, we have arrived.”
— Jeff Good, business owner, civic booster and eternal optimist, on his vision for Jackson.
Why it’s awesome: Surprise, sur-freaking-prise that Good, one of the city’s most unwavering cheerleaders and all-around nicest dudes, would have the line that best captures the spirit of the Best of Jackson. That is, when an aspiring local entrepreneur facing a competitive market can build a successful business doing what they love, then, really everyone in Jackson reaps the benefits.